1.  Provide clear definitions of basic term.s

2.  Justify arguments by reasoning from accepted principles.

3.  Remind listeners of why they honor these principles.

4.  Convince listeners that your arguments are based in reality.

5.  Create a vivid sense of problem conditions.

6.  In analogical reasoning, use a similar situation as a model from which to draw comparisons and conclusions that favor
      your position.

7.  Build arguments to answer questions reasonable listeners might ask.