Guidelines for Ethical Persuasion


1.  Avoid name calling

2.  Be open about your personal interest.

3.  Don't adapt to the point of compromising your convictions.

4.  Argue from responsible knowledge.

5.  Don't try to pass off opinions as facts.

6.  Don't use inflammatory language to hide a lack of evidence.

7.   Be sure your proposal is in the best interest of your audience.

8.  Remember, words can hurt.