McGuires's
Model for Persuasive Speeches
1.
Arouse attention with your introduction.
2.
Relate your message to your listeners' interests and needs.
3.
Define complex terms, use concrete examples, and organize your material
clearly.
4.
Emphasize facts, statistics, and expert testimony to gain acceptance of
your point of view.
5.
Include a clear plan of action.
6.
Use vivid language to make your message memorable.
7.
Ask listeners to make a public commitment.
8.
Relate your proposal to your audience's values.