Getting
and Holding Attention
1.
Motivate listeners by showing them how they can benefit from your
message.
2.
Speak with intensity -- develop word-pictures that vividly depict your
topic.
3.
Use strategic repetition to amplify your message.
4.
Rely on novelty to appeal to listeners' fascination for fresh
expressions and new examples.
5.
Use active language that makes your subject come to life.
6.
Present contrasts to show what your topic is not.
7.
Highlight relevance to connect your subject directly to the experience
of listeners.