Building
Ethical Arguments
1.
Emphasize logical reasoning built on the "hard" evidence of facts,
statistics, and expert testimony.
2.
Never compromise your integrity in a persuasive speech.
3.
Always justify proof by pathos with hard evidence.
4.
Never allow proof by mythos to become a mask for intolenance or an
exduse to attack the rights of individuals who resist
group values and culture.
5.
Test the ethics of any persuasive proof or strategy by considering how
it will be judged by a thoughtful listener.
6.
Strive to achieve harmony among attitudes, beliefs, values, and actions.
7.
As you research a problem, keep an open mind so that you can understand
the various sides of a dispute.