Enticing Reluctant Audiences to Listen

                *  Establish identification and good will.
                *  Begin with agreement.
                *  Emphasize explanation.
                *  Cite respected authorities.
                *  Set modest goals.
                *  Make a multisided presentation.
 
 

       Removing Barriers to Commitment

                *  Provide needed information.
                *  Affirm and apply values.
                *  Strengthen your credibility.
 
 

       Moving an Audience to Action

                *  Revitalize shared beliefs.
                *  Demonstrate need for involvement.
                *  Present a clear plan of action.
                *  Make it easy to comply.