The Ethical
Use of Powerful Language
1. Avoid
depictions that distort reality; your words should illuminate the
subject, not blind the listener.
2. Use words to support sound reasoning, not substitute for it.
3. Use language to empower both traditions and visions.
4. Use images to renew appreciation of shared values.
5. Use language to strengthen the ties of community, not divide
people.
6. Use language to overcome inertia and inspire listeners to
action.
7. Be cautious about melodramatic llanguage that reduces complex
issues and the people in disputes into good versus evil.